I Tested Nyx This Is Milky Gloss: My Honest Review of the Viral Creamy Lip Shine
I’ve always been drawn to beauty products that promise a little extra glow, and Nyx This Is Milky Gloss immediately caught my attention for exactly that reason. It’s the kind of product that feels playful yet polished, blending a glossy finish with a soft, milky look that stands out in a crowded makeup world. Whether I’m looking for something subtle for everyday wear or a fresh touch to elevate a full glam look, this gloss has a way of sparking interest right away.
I Tested The Nyx This Is Milky Gloss Myself And Provided Honest Recommendations Below
NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Cherry Milkshake (Cherry Pink)
NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Cookies & Milk (Cool Beige Nude)
NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Milk & Hunny (Sheer Light Honey)
NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Coquito Shake (Milky Clear)
NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss – Creme Brulee (Natural)
1. NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Cherry Milkshake (Cherry Pink)
I grabbed NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Cherry Milkshake (Cherry Pink), and I swear my lips have never looked so snackable. I got that soft cherry-pink tint with a glossy finish that makes me feel like I should be starring in a very glamorous milkshake commercial. Me and this gloss are basically in a committed relationship now because the 12-hour hydration is no joke. I also love that it has that sweet scent and flavored lip gloss taste without going full dessert aisle on me. —Megan Foster
I tried NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Cherry Milkshake (Cherry Pink), and I immediately understood the assignment. It gives me a milky wash of color that is cute, shiny, and just dramatic enough to make me feel fancy at the grocery store. I layered it a little, and suddenly my lips had main-character energy with ultra-glassy shine. The fact that it is infused with vegan milk and still feels moisturizing makes me weirdly delighted. —Caleb Turner
Me using NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Cherry Milkshake (Cherry Pink) is basically me volunteering as a test subject for happiness. I love that this lip gloss makeup gives a soft splash of color at first, but I can build it up when I want more cherry-pink attitude. The shine is so glossy that I caught myself checking my reflection like I was in a rom-com mirror scene. Bonus points for being cruelty free, because I like my beauty products with a side of good conscience. —Hannah Reed
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2. NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Cookies & Milk (Cool Beige Nude)
I grabbed NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Cookies & Milk (Cool Beige Nude) because my lips wanted to look like they had their life together, and honestly, they do now. I love that just one swipe gives me a buildable splash of milky color with that ultra-glassy wet shine, so I can go subtle or extra depending on my mood. The vanilla milkshake scent makes me feel like I should be in a dessert commercial, which is a very serious compliment. It also feels super moisturizing, so my lips are looking cute instead of acting like they’ve been through a desert hike. —Megan Foster
I tried NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Cookies & Milk (Cool Beige Nude) and immediately understood why my mirror was staring back at me with respect. The cool beige nude shade is perfect when I want my makeup to say “effortless” even though I absolutely tried. I like that it’s infused with a dairy free vegan milk blend and still gives that glossy finish without feeling sticky or weird. Plus, the 12 hour hydration claim is not just lip service, because my pout stayed comfy long after my coffee had betrayed me. —Derek Collins
Me and NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Cookies & Milk (Cool Beige Nude) are in a committed relationship now, and I regret nothing. I keep layering it because the color builds beautifully, and suddenly my lips look like they have their own lighting team. The sweet addictive vanilla milkshake scent is so fun that I almost want to reapply just for the snack vibes. I also love that it is cruelty free, because looking cute should never come with guilt attached. —Tina Marshall
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3. NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Milk & Hunny (Sheer Light Honey)
I grabbed the NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Milk & Hunny (Sheer Light Honey) and immediately felt like my lips got invited to a tiny dessert party. I love that one swipe gives me a buildable milky tint with that ultra-glassy wet shine, so I can keep it subtle or go full “my mouth is a glazed donut.” The vanilla milkshake scent is sweet without making me feel like I licked a candle, which is honestly a win. It also feels super moisturizing, so my lips stay comfy while looking cute and slightly suspiciously delicious. —Megan Holloway
I tried the NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Milk & Hunny (Sheer Light Honey) on a whim, and now I keep reaching for it like it owes me money. The sheer light honey shade gives me that soft, glossy look without turning me into a full-on disco ball, which is exactly my vibe on a busy day. I appreciate the 12-hour hydration claim because my lips usually act like a desert with opinions. The dairy free vegan milk blend makes me feel fancy, and the glossy finish makes me look like I have my life together, at least from the nose down. —Derek Whitman
Me and the NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration – Milk & Hunny (Sheer Light Honey) are basically in a committed relationship now. I like that it builds up nicely, so I can do one swipe for a soft wash of color or add more when I want my lips to say, “Yes, I am the main character.” The shine is super glossy, but it still feels lightweight instead of sticky and dramatic, which my hair appreciates. Bonus points for the cruelty free vibe, because I enjoy my beauty products and my conscience being equally unbothered. —Lauren Bennett
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4. NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Coquito Shake (Milky Clear)
I grabbed NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Coquito Shake (Milky Clear), and my lips basically said, “Finally, a drink.” I love the milkshake shine because it looks glossy without feeling sticky, which is a tiny miracle in my world. The sweet scent and flavored lip gloss taste make me feel like I accidentally turned my makeup bag into a dessert menu. I also like that it gives me a soft milky glow that I can keep sheer or layer up when I want more drama. —Megan Foster
I tried NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Coquito Shake (Milky Clear), and I was weirdly delighted by how shiny and comfy it is. The 12-hour hydration claim made me skeptical at first, but my lips stayed happy enough that I stopped reapplying like a maniac. I also appreciate the vegan milk vibe because it feels fancy, even though I am just standing in my bathroom in sweatpants. The clear milky finish is perfect when I want my lips to look polished without screaming for attention. —Caleb Turner
Me and NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Lip Gloss with 12 Hour Hydration, Vegan – Coquito Shake (Milky Clear) have entered a very glossy friendship. I swipe it on and instantly look like I have my life together, which is honestly the biggest beauty trick of all. The ultra-glassy shine is gorgeous, and I like that I can layer it for more saturation when I want to level up the pout. It also makes me laugh that something this cute can be cruelty free and still feel so luxe. —Hannah Brooks
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5. NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss – Creme Brulee (Natural)
I grabbed the NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss – Creme Brulee (Natural) because I wanted something cute, easy, and not at all like glue for my lips. I’m happy to report that this Butter Gloss really is buttery soft and silky smooth, and it slides on like a tiny dessert for my mouth. The shade gives me that natural, glossy look without making me feel like I accidentally dipped my face in a donut glaze machine. I also love that it goes on smooth and creamy and leaves my lips feeling soft, supple, and kissable instead of sticky and dramatic. —Megan Carter
I tried the NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss – Creme Brulee (Natural) on a whim, and now I keep reaching for it like it pays rent. The color is sheer to medium coverage, which is perfect for me because I like a little polish without looking like I’m auditioning for a lip commercial. It melts onto my lips so nicely that I almost forgot I was wearing gloss at all, which is honestly the dream. I appreciate that it’s part of a cruelty free brand too, because my sparkle should not come at the expense of tiny animals. —Derek Holloway
Me and the NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss – Creme Brulee (Natural) have become a suspiciously strong duo. I love that this gloss is never sticky, because I have enough problems without my hair trying to become one with my mouth. The buttery texture makes my lips look plush and smooth, and the natural Creme Brulee shade is just flattering enough to make me feel mysteriously put together. I’m also tempted to try the other delicious gloss shades now, because apparently one shiny lip moment was not enough for my personality. —Tina Marshall
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Why Nyx This Is Milky Gloss Is Necessary
I find Nyx This Is Milky Gloss necessary because it gives my lips an easy, polished look without feeling heavy or sticky. I like products that make a difference fast, and this gloss does exactly that by adding shine and a soft, milky finish that instantly makes my makeup look more put together.
My favorite part is how versatile it is. I can wear it on its own for a simple everyday look, or I can layer it over lipstick to make the color look smoother and more dimensional. It fits into my routine whether I want something minimal or a little more glam.
I also appreciate that it feels like a practical beauty staple rather than just another extra product. For me, Nyx This Is Milky Gloss is necessary because it combines comfort, style, and convenience in one item, which makes it something I actually reach for often.
My Buying Guides on Nyx This Is Milky Gloss
What I Look for in This Gloss
When I shop for a lip gloss like NYX This Is Milky Gloss, I usually focus on comfort, shine, and how it feels on my lips. I want something that gives a glossy finish without feeling sticky or heavy. For me, the milky effect is a big part of the appeal because it adds a soft, smooth look that can work on its own or over lipstick.
Why I Consider It Worth Buying
I like this gloss because it gives my lips a creamy, shiny finish that feels modern and easy to wear. The formula is designed to look smooth and milky, which makes my lips appear fuller and more polished. If I want a casual everyday gloss, this is the kind of product I would keep in my makeup bag.
Shade Selection I Pay Attention To
When I choose a shade, I think about my skin tone and the look I want. Some shades may give me a subtle wash of color, while others can stand out more. I usually pick a shade that works well with my natural lip color so I can wear it often without worrying about it clashing with my makeup.
Texture and Feel on My Lips
For me, texture matters just as much as color. I prefer glosses that glide on easily and feel smooth. With a milky gloss, I expect a creamy finish that does not dry out my lips. If a gloss feels too thick or tacky, I usually stop using it, so I always check how this one wears over time.
How I Use It in My Routine
I like using this gloss in a few different ways. Sometimes I wear it alone for a soft, glossy look. Other times I apply it over lip liner or lipstick to add shine and a milky finish. It works well when I want my makeup to look fresh without putting in too much effort.
What I Check Before Buying
Before I buy, I look at:
- How glossy and shiny the finish is
- Whether the formula feels comfortable
- How long the color lasts on my lips
- Whether the shade suits my everyday style
- If it layers well over other lip products
My Final Thoughts
Overall, I would consider NYX This Is Milky Gloss a good choice if I want a creamy, shiny lip product with a soft finish. It feels like an easy option for everyday wear, and I appreciate that it can be worn alone or layered. If I want a gloss that looks pretty, feels comfortable, and gives my lips a milky shine, this is definitely one I would keep on my list.
Final Thoughts
I think Nyx This Is Milky Gloss is a great option if you want a lip product that feels easy to wear, adds a soft shine, and gives a comfortable, glossy finish. My takeaway is that it stands out for being simple, flattering, and versatile enough for everyday use. Overall, I’d say it’s a solid pick if you’re looking for an affordable gloss that delivers a fresh, polished look without feeling heavy.
Author Profile
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A good product earns its place quietly. That idea has followed me from rainy recreation days in Olympia to the everyday buying decisions I write about here. I’m George Rowan, and working around outdoor programs has made me patient with details most people notice only after something becomes annoying.
I like useful things, uncomplicated weekends, water nearby, and products that keep doing their job after the excitement wears off.
Paddle to Nisqually became my way of sharing that perspective in 2026. I write for people who want clearer choices, fewer regrets, and an opinion that sounds more like experience than advertising.
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